WeblogAn offer I couldn’t refuse… |
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Suppose you are golf crazy and are asked to give a talk at the Slieve Russel Hotel Golf & Country Club, set in a beautiful location in Ireland. It obviously doesn’t take long to make up your mind. But reality rarely matches up to fantasy. After 2 ½ hours winding along narrow potholed and puddled roads, I finally arrived at my destination, only to be subjected to two days of wind force 5-6 and relentless horizontal rains. Just as well there was no time for a round of golf.
Everyone wholeheartedly agreed that the existing system, with all its vested interests, stood in the way of radical change. Back in 2001, it was this insight that prompted the Dutch Ministry of Agriculture, Nature and Food Quality to create a kind of bypass: InnovationNetwork. I explained how we tried to break down the wall of inertia, and cited various projects of ours – such as Greenhouse as Energy Source/New Utilities/Building with Green and Glass and Agro-Parks – to illustrate the strong resistance that change processes encounter. Between the sessions I managed to find some time to work on my own most obstinate problem: my golf swing - a one-hour lesson was enough to realize that getting my swing right will require more ‘transformational leadership’ skills than I am blessed with. |
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