The development and introduction of innovative, ground-breaking, forward-looking concepts to make sure that ‘green space’ develops sustainably and with the three P's to the fore: people, profit and planet.

The challenge here is to make sustainable agricultural and rural development an objective sought by the market rather than a requirement imposed by the government.

Staying part of the healthy society for as long as possible is at the heart of the matrix of choices people make. Choices about their eating habits, how they spend their time, how they organize and take responsibility for their living environment, their connection with nature and their care needs.